Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Upserve, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Breadcrumb/Upserve was an industry leader until acquired by lightspeed. The actual functionality is not bad at all but the corporate practices and customer service and pricing are bad.
I would like to see the ability to comp dollar amounts in the app as full iPad version lets you do it. The void/comp section in this needs improvement.
There is currently no way to create a new account, or not easily shown within the app.
Upserve Tableside POS gives you access to your restaurant anytime, anywhere. Take orders and accept payments tableside or offsite. Keep track of what'...