Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David Heavener · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a necessity for every believer, couldn’t recommend it more.
I have come to believe this type of reporting is a calling, just like there are other callings in the Body of Christ. Most of the Church doesn’t want to hear all of this because of the great darkness that it is about. But how will we know how to pray against it all if we don’t know about it? Thank you brother Heavener and team for delivering this unsavory yet vital intel about the enemy’s camp as it is our calling to come against it as well. Signed, a sheepdog in Christ.
I found this deeply devoted servant of the Lord Jesus Christ sometime during my issues with cancer treatments. He has been my inspiration of sharing his own journey in the Christian life. He’s humble and loves God the father, Jesus Christ and the Holy Spirit.
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