Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Axis Asset Management Company Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very poor system of payment has been created. Yesterday I had to register axis bank you payment as no other mode was being accepted. Later the UPI payment couldn’t be made , inpspite of downloading Bhim UPIApp as it wasn’t allowing me to pay more than 5000 After 24 hours I tried to pay again through UPI app of axis bank then every time transaction failed , reason not known . Earlier I was easily paying through net banking but that option wasn’t visible anywhere. Very very troublesome has been my experience
Easy to use application
This app will make you go round and round to see your portfolio. Few major issues- 1. It only shows XIRR. Why? I want to see absolute returns. Simple. 2. Why is there no single place to see my invested fund, date of investment, units, price and gain/loss? Is it so difficult. 3. The my transactions on desktop and laptop both have missing information about investments. 4. The best thing you can do is add a screen where there is table of all the investments a person has done and it has filters. That once applied can calculate all the returns for any time periods for any set of funds. Period. Do this and people will be more inclined to purchase from AMC instead of other platforms.
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