Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aurora Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Would have happily given this app and Aurora lighting products 5 start but after the information I’ve been given today, I highly recommend that you do not buy and return if possible any smart lighting your installing or installed. I’m am currently working through my house installing AOne smart lighting, in my garden are the RGB with white and in my house I’m running around 40 smart tuneable GU 10 lamps which are warm to cool white only. To finish my project indoor I require around another 50, which I informed my supplier i would be needing over the next few months. I’ve just been told that the product has been discontinued ! This now renders my smart lighting useless as I can no longer buy a spare lamp in the future should I need one. I was offered a RGB/W variant, but having tested two in the middle of my lighting circuit, you simply cannot not get a close match, basically daylight setting looks really blue when using the RGB/W I like to say also to Aurora lighting, dental surgeries and other places of a working environment do not want or need RGB unless it’s a pub club or Resturant. To discontinue this lamp is quite frankly beyond comprehension. I advise anyone who takes time to read this, spend your money on a different system. It’s a real shame as they finally got the app working great over the last month to. Avoid,avoid,avoid. !!!!! Doug.
Well what an opportunity missed! This could have easily, finally, given us access to the promised functionality of the AOne system. It could have made it easy to configure and powerful. It didn’t manage any of that and, worse, it’s now completely unnavigable. The interface is disastrously poor and almost impossible to operate, and the app is generally unreliable at saving and applying settings. Buttons aren’t marked (are we supposed to guess what they do?) and the whole thing feels like it was written by people with no idea what they were doing. I wasted quite a lot of money trying to build an Aurora smart lighting system with the effect that it doesn’t do a tenth of what was promised. Worse, my approaches to the UK Aurora AOne team have been ignored - and I am an authorised ‘smart installer’! The ‘smart’ thing to do is AVOID this whole system. A massive shame, as Aurora’s non-smart lighting is well-designed and reliable.
The latest update seems a vast improvement/ much faster to load and more responsive when using. Sunrise/sunset feature for the timing of lights is excellent. Would be handy if the app told you what those times were somewhere and why isn’t it possible to set a light to be on for a set time - i.e. 20 minutes or an hour, or as a one off to be on until 8pm?!
Aurora Lighting, one of the world’s largest privately owned LED lighting and technology organisations, launched its range of smart home lighting devic...