Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lozange Lab · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Game directions are minimal, which is maybe the intention? It’s very vague how to succeed other than trial and error. There is a lot of data to analyze but it’s presented poorly and up to the player to figure out how to advantage it. Trial and error seems to work just as well. The main advice I have for the creators is KILL THE INTRO. Having to wait through what seems like eons for the game to load is ridiculous when it’s such a simple game, it shouldn’t need that much time. Also, the game reset several times and I had to replay the tutorial (super slow and annoying) and the first couple levels multiple times. I was drawn in by the idea but so far have been disappointed by the execution. The Board is interviewing new programmers!
This is a stylistic tower defense-style game with humorous writing and jazzy music. You build stores to attract shoppers with the goal to make them spend all their money before leaving town. It seems simple enough, but many maps take careful planning and/or desperate trial & error. Sometimes a few small tweaks will put you over the “win” threshold, but other times you have to go back to the drawing board and start from scratch. They have built-in tips to help you figure it out, but it’s more fun to try and figure it out on your own. Excellent game, check it out!
2018 iPad Pro will not load. Crashes at launch. Deleted old version. New version installed and working. I’ll update after having some time with the game.
Rip Them Off is a minimalistic new puzzle game of economic management and tower defense. The Board needs its profit, and it’s up to you to line the st...