Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗A. C. Lewis YMCA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Easy to use. Big improvement over the previous app for class sign-up. Works well on iOS.
I’ve moved around a lot and have tried several gyms, but this app is the worst one I’ve ever had to deal with. The user interface is okay, but nothing works. Wanna sign up for a class? Too bad. And when I go into the gym to sign up for the class, they say to use the app. I’ve grown up with technology, I know how it works and when it doesn’t, and this doesn’t work at all.
The app is so easy to use and tracks your fitness progress well. It has made working out with the eGym easy and fun I would rate it five stars, but for the fact that there is no way to log in time spent or activity points for doing the Chair Yoga class. The workout you get in Chair Yoga greatly enhances the strength you get from using the eGym as well as increasing muscular flexibility and range of motion.
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