Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AUPE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Reinstalled the AUPE app yet still have errors! Not one but many errors! Keep on throwing error messages index.html error. Let’s hope someone read this and immediately try to rectify the app error as not able to use the app to even see the Home Screen is there is one.
The Amalgamated Union of Public Employees represents over 15000 employees from the civil service and statutory boards and seeks to protect the rights...