Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Amerigas Propane Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app gives problems when trying to register. For instants when trying to input insurance information it doesn’t allow me to enter the cancellation date of the policy.
This is awful compared to previous Propane Taxi app for drivers. There are no maps of the entire route, no list of stops showing customers/addresses you will be going to. No option to skip a stop and go back or reorder your stops. Inaccurate tank counts at the start of a shift leaves drivers short tanks to complete their route- This happens when there are customer service swaps. I do like that it shows a tally of your hrs/tanks/stops per shift, mileage would be nice to see too though…
I’m sure this is good for drivers, but what about the consumer!? It’s useless to us… Website on mobile has no working credit card number field either, need to use the desktop version.
HOW IT WORKS Cynch delivers grill size propane tanks to residential homes and business customers. As a driver, you would pick up propane tanks at one...