Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Extra Trax LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good points first: Several of the new features are great. Reordering stops and being able to go back a step are welcome additions. The new layout is clunky, however. I much prefer the compactability of the old version. There is no longer an easy way to collapse and view my entire route for the day at a glance without having to scroll. It also frequently bugs out when switching between portrait and landscape modes, causing it to only use about 3/4 of the screen space when you return to portrait. Most egregious, however, is the new camera interface. What was wrong with using the default iPhone camera interface? The new one is extremely limited in functionality and makes it very difficult to easily take good pictures of delivered product. There is no ability to zoom in or out, and the default is too close in making it almost impossible find an angle that captures everything I need in the photo. It is also difficult to take landscape photos when you only have one free hand, as the photo button moves out of reach as soon as you turn the phone on its side.
There were 2 updates that pushed within the past few weeks. Ever since the first of the two (and still an issue) my alerts, while not actively having this as the primary open app and with the appropriate settings, will not push an alert notification to my Home Screen or lock screen anymore. Pleases address this issue as it slows my efficiency while at work.
This app is ok but everyday now it keeps getting stuck when I’m trying to complete a route and causing me to reinstall it for it to pick back up where I left off it’s really annoying and I’ve already talked on the phone with someone all they said was to clear the data and that doesn’t fix the issue.
EXTRA Driver is a complimentary mobile application paired with a subscription-based Elite EXTRA web application for routing and tracking delivery driv...