Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mail Media Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is a great idea. I like to see the headlines from different news sources. It gives me a good perspective of the world. And it isn’t curated by what some algorithm thinks I want to see. I like that. And it used to work better on my iPhone. Now it is very unstable. Partway through an article it crashes and I have to start over again. And then it crashes again. And I have to start over again. Get it? It’s pretty annoying. But still a great idea.
Just downloaded and after brief usage it appears to function well. Even though it claims to be neutral I personally believe it leans liberal. As an example if you look at the Live Homepages the preponderance of the links are liberal and if you consider placement 4 out of the first 5 are liberal. Also since it is a free download I have to wonder where their revenue comes from.
The live homepages feature is a great way to quickly scan many news sources, even ones you wouldn't normally visit. It's like being at an actual newsstand. It also aggregates links to news sources across the political spectrum, however the app itself is quietly owned by a subsidiary of conservative tabloid the Daily Mail. Make of that what you will.
Every news organization has its own biases, even the ones who say they don't. But with Newzit you will always get both sides of a story. You might s...