Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Craver · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ordered the lamb bowl. It was good! But I wanted to have the option of switching up the meat on the app. There wasn’t an option that I could find!
When I go to work everyday I have the choice between Cosi and potbelly and I like ordering ahead of time so my breakfast sandwich is ready. The Cosi app doesn’t let me sub a bagel for a croissant for my TBM breakfast sandwich like they let me do in person and I kid you not that’s the only reason I don’t order from Cosi everyday. If this feature was there, I’d buy that $4.59 sandwich every single morning putting $1000 in cosi’s pocket every year. Your move Cosi dev team 🙏🏼
Cos I’d online ordering and app have not worked for a couple of months. This new app is no better. I downloaded it and tried to sign in. The email I received announcing the new app said I should sign in with my existing account. I could not sign in. I tried to reset my account, but it says my email does not exist. (I have been registered with Cosi since they first had a rewards card connected to its website.) I went to Cosi’s website and clicked on “Talk to Us” which takes you to links to Twitter and Instagram rather than provide an email or phone number for assistance. Horrible way to try to keep your customers.
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