Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Henrico Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ridiculous….. my phone is full and it takes a lot of time to get rid of the junk that comes to your phone. So, I can’t update to the version the bank is requiring for me to see my account. I have to make phone calls which is tedious and inconvenient. The more I delete on my phone, 10 more spammy things come in. I started the year at 135k emails from a variety of spam distributions. I have removed apps, offloaded apps, deleted thousands of emails, purchased more storage, emptied trash, cleared cache, and now I have over 265k emails! It is never ending!!!
This mobile deposit option has been a great way to handle things during this pandemic. It is very easy to use and saves time from visiting a site or ATM to complete transactions.
This new update on the HFCU website as well as the new app is not helpful to military members. I’m currently deployed and can’t receive SMS messages, only iMessages. For the HFCU app and also the Authy app used for verification, members have to be able to receive SMS in order to get into their account. So if you deploy and turn your phone off to save money or don’t have an international phone you essentially can’t get into your account. Possibly for the next 6 months to a year, I won’t be able to get into my account due to this update. What’s the point of asking for an email address if you can’t use it as a means of user verification? 2 thumbs down. Might have to switch banks because of this.
Henrico FCU Digital Banking is your personal financial advocate that gives you the ability to aggregate all of your financial accounts, including acco...