Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Verkehrsverbund Rhein-Ruhr AoeR · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tried 4 times to enter my Visa credit card to save as my payment method. Didn’t work without giving me any clue as to why it didn’t take it. Card works at their ticket vending machines no problem.
I initially entered PayPal as the method of payment for the Deutschlandticket. It didn’t work. Unfortunately, the app did not permit me to replace PayPal with a credit card, even though I tried to change the payment method thrice. As a result, I deleted my VRR account. They obviously don’t want your business.
I spent almost 2 hours trying to figure out how to use this app and I give up. Even though my device is in English, only about 40% of the app is translated into English, and I use the term “translated” loosely. The app does nothing to help users understand the ticketing system or the regions. The app will not let me purchase otherwise valid ticket-starting location options. UI lacks basic things like cancel buttons for dialogs. The error messages are nondescript and provide no information on how to correct invalid inputs. You also get no information on “price level” and no guidance on how to choose it. The app collects irrelevant user information like address and displays my PayPal email (no apps do this). Relative to the importance of utility this app is attempting to facilitate, as an app developer, I have to say this is one of the worst apps I have ever used. They need to learn from the BVG app. For all my fellow travelers, just buy from the ticket vending machines at the stations. This app is for experienced local public transit users familiar with this area.
...You can access all important functions with just one click :... • Your ticket: Always at hand on the start page. • Quick check-in: Easy handling fo...