Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hamburger Kunsthalle Stiftung öffentlichen Rechts · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Separate Spodify program is just as cumbersome. Why not allow user to tap in painting number for audio commentary?
It has tours of paintings - but it does not tell you room numbers - so you can’t find the paintings. Pictures have numbers- but no place to enter them in the app. Very frustrating to use
All information for your visit, audio tours through the collection and through special exhibitions, background information on the museum, the exhibiti...