Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jalsaa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a fun game to play but there are problems. You can’t see what your opponents score is because you have your add line running right across it! I don’t look at those adds anyway. I doubt you get that many clicks on it except people trying to get rid of it! Also you win too fast. I win two or three games and I’m over 100 pts. It would be real nice if I could change how many pts wins the match. You also don’t win at 100 pts. You win at 101 or higher. I have had matches where I have gotten 100 pts even and lost the match because I sat there at 100pts until my “opponent” I.e. computer has made over 100 before me. If you fixed these problems this could be an excellent game.
Ads block opponents hand at top of screen. Contrived. I’d discard 1 of 2 cards in a pair - for example, say 2 queens. Next card to pop up is a queen. EVERY TIME. Computer has eyes on all my cards.
The ads at the top prevent one from seeing leftover cards at the end of a deal. They pick up a King not used in the lay down but only have 2 points when they didn’t win?.
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