Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The American College of Radiology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This would be a really useful app if it included the appropriateness criteria. As it stands, I would not recommend the app.
I am writing this review on Oct 24, 2021. From what I can tell, this app has been released in the App Store for at least 1 year. When you open the app, there are 3 icons you can click: “Contrast Reaction”, “Reporting and Data Systems (RADS)”, and “Incidental Findings”. I was most interested in the Incidental Findings section. Clicking on either the first or third links displays a page which reads “Coming Soon!” Clicking on the second link displays a page which shows “O-RADS for US”. This is literally the only functional bit of this app. I don’t understand why this was released if none of the links are active. The fact that the ACR decided to release it and hasn’t updated it to flesh it out more is hilariously a commentary on the state of the field of radiology in medicine in America today, to be honest. Lol.
This app is good and has potential to be a great tool for every radiologist out there. We just need more informations. Thanks.
The ACR® Guidance App provides interactive mobile access to select clinical guidance content from the ACR website. Download to access the ACR Contrast...