Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Meduza Project · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Meduza has proven to be a highly biased and one-sided news outlet. Their coverage of political issues is skewed and unbalanced, constantly portraying Russia in a negative light. It’s clear that they have an agenda, as they focus almost exclusively on negative stories about Russia, ignoring any positive developments. This approach makes Meduza nothing more than an adversary in the information war, rather than a reliable source of news. If you’re looking for objective journalism, this is not the place to find it.
You may stay well-informed about the most actual and important news of the world, while reading this media alone. It’s worth mention it’s more focused on Russia, and recently on Ukraine as well, because of the Russian’s military invasion into Ukraine.
When I saw Meduza Twitter, it was English. Apparently the iPhone app can’t be configured for English. Your coverage is fantastic, perhaps English comes in the future.
«Медуза» — это независимое медиа, рассказывающее о России и мире. Что внутри: • Главные новости дня • Разборы и аналитика, помогающие понять новости...