Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eli's LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Anytime I try to open the app to order, it says it cannot be opened at this time and gives the option to reload the app or close. I want to order from here so bad again, I was an almost everyday curbside customer but I don’t like ordering inside so I just haven’t been back in months. I’ve updated my phone, deleted and redownloaded the app, still no luck. 😞
I enjoy the basic concept of the app, but that makes it a little hard to navigate. Where do I find my gift card balance? Why can’t I send a message through the app, where do I add my gift card to my account? It shouldn’t this difficult to find things on the app.
I may or may not have a slight obsession with Eli’s! Great food, terrific coffee, and super friendly baristas. This app is a perfect addition to the coffee shop and makes it so easy to track your rewards, your gift cards, the flavor of the day and more!
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