Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EDEN LIFE INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Eden is outrightly one of my favorite apps, a life saver. I get to have a food plan that comes with healthy meal options. I can also order food anytime I want on the app. 100+ meal options including my favorite Asun Jollof. All in all, this app has made my life so easy everyone needs to experience it.
Eden Life has saved me countless number of times. I can always rely on the service any day and anytime. I currently use the food and cleaning service and I’ve never had a course to complain.
The app wasn’t so easy to use. For instance, my card information wasn’t saved so I wasn’t debited on my next payment date. Even after that, I still couldn’t add my card. Also, user experience should really be looked into. The pages don’t always flow into one another as they should. Perhaps pay attention to the functionality for adding services to existing ones. Anyway, the service and idea behind it are great but the app still needs work.
Before we dive into the details, let's take a moment to consider what some customers have had to say about Eden. Feedback from our customers has been...