Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Volkwagen South Africa (Pty) Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the only way you really can around in a car and it’s horrible! Most of the drivers don’t know how to read the gps so it will take you way longer to get anywhere. They will say they are at your location at pickup and will not be. And if they say they are at your location and start the ride you can’t cancel! A lot of them don’t want to blow the A/C. They will ask you where you going when majority people riding are foreigners so we don’t know how to get there. It honestly got worse by the day! They should add an option for you to be able to text them so it can translate for them. They know their gas will be low and will pick you up and have to stop at the gas station like you don’t have anywhere to go.
The app was difficult to upload a payment system. It doesn’t seem to keep track of where the car is or is going. Drivers don’t seem to know they have a ride unless you call them.
I honestly have never had a worse app experience. I was unfairly charged for my trip with Move. Firstly, the driver did not begin coming towards us until after I called him and told him to please come to the pick up location. Secondly, the driver then refused to come to the arrivals terminal at the airport where the pickup pin was set and where we were waiting. He said he wouldn’t come in unless we paid the 3000 RWF parking fee. So we agreed to pay as it was 3AM and we needed to get to our hotel. Thirdly, when the driver finally came after much back and forth calling, he picked us up and proceeded to drive as slowly as possible to drive up the fare. There was NO traffic at 3:30 AM in Kigali. He also took wrong turns ignoring the Move app directions, thereby increasing the overall fare. The original fare suggested was 4800 RWF. The final fare we had to pay him was 7850 RWF plus the 3000 RWF we paid for his parking ticket. Other ehailing companies would refund this unfair fare as it far exceeds what the Move App suggested as the trip cost and was more than what other taxi drivers were offering at the airport. Move did not refund. Oh and on top of this the app doesn’t work well. I had loaded card details to make a card payment but the app kept crashing. So the app just assumed I’d pay with mobile money. I ended up paying in cash because I don’t have mobile money and despite repeated attempts I could not get the card payment to save.
Move by Volkswagen provides multiple solutions to your everyday mobility needs. The services offered by the move app range from a full fleet soluti...