Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First Bank & Trust (SD/MN) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The need permission to access the camera could be clearer. It states that one must go to settings. Therefore I spent a full 40 minutes going through my phone settings. In fact I needed to go into the app to allow camera access. That fact would have saved time and frustration
I know it has been a while, but I thought I’d finally write a review to say that the design of this new app blows the old one and the design of my accounts with bigger banks away! I love how you give the control over to the users with the dashboard... I think the side over bottom navigation is sleek... I’ve run into no responsive issues. Your design team did everything right in my eyes!
Love the look of the new app and having mobile access to simple information such as account & routing number, previously difficult to find except on my physical checks. I also appreciate that all features present similarly on both my computer and my mobile device, which wasn’t always the case. Nice upgrade, FB&T!
First Bank & Trust is your personal financial advocate that gives you the ability to aggregate all your financial accounts, including accounts from ot...