Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gusto, inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I work for a small nonprofit that until this year was still processing payroll with a company that would send physical payroll journals via courier every two weeks like it was 1985 (the printer paper was even watermarked and everything!). There was no online user interface to speak of and time was “entered” by sending an email to someone at the company to input on our behalf. In this day and age of data breaches and information security, this system horrified me. So I started investigating alternatives and I found Gusto. To say it’s been a step up would be an understatement. Pros: - You can set up different administrative levels so that supervisors can submit payroll for approval by department heads. - Gusto automatically emails employees to update their W-4s and other information regularly. - All Admins get security notices when payment information is changed, which makes sure that someone’s eyes are on it to make sure it’s a legitimate update instead of a hacked account. - You can easily download digital copies of your payroll reports, earning reports for worker’s comp insurance, tax filings, and more. - You can save custom reports as templates so you don’t have to rebuild it every time you need to use it. - It’s easy to integrate with our retirement savings platform. - and probably more! Cons: - Customer service can be very slow to resolve issues. - I’m constantly getting emails, phone calls, and pop up ads on the website trying to upsell me on additional services. If there’s a way to opt out of solicitations, I’d like to know it.
Loading is a little sluggish. Sometimes it fails to clock me in or out which is annoying. Would be nice if edit clock ins screen had radio buttons for common selections so I don't have to type "forgot to clock in" or " app glitched" every time. (Forgive the personal deficiencies, this does happen a lot.) When I need to submit receipts, I can't do it from my phone cause the browser redirects to the app without asking. Most of the time my docs are on my phone, making for multiple extra steps and delays until I get to my computer at work. Inconvenient that the app does not have a document upload option or the web doesn't let you choose to continue in the browser. Otherwise it's fine. It's nothing special and nothing horribly awful. Perhaps a time clock widget could be developed for the Home Screen? Not sure if widgets allow a feature that would still need Face ID to work.
I had to use this app for a brief 3 week temp job as required by the employer. After my job was completed I reached out to GUSTO to delete account. GUSTO conflated keeping tax documents as required by law with my request to delete the account. I then asked GUSTO to provide me the information in the user agreement where they state that once you use their service you may never opt out (including unsubscribing from emails). GUSTO didn't have this information available as it isnt part of the user agreement. So basically your personal tax info etc is open to hacking indefinitely is someone knows your email and can figure out your password. I now have to compel them to fulfill my request possibly by legal means. I would have never had used the app had I known this. Additionally their "customer service" is not located in the US so if anything goes wrong with your paycheck good luck rectifying that. I have sent 7 emails and got nothing but canned gibberish responses which only makes me more concerned about my personal banking and tax info. User beware with this "service" as it is not worth the trouble or risk of identity theft.
Gusto simplifies payroll, paycheck management, time tracking, expense reimbursement, and savings for small businesses—making it easier to manage tasks...