Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗U.S. Department of Labor · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app and now have a wife and two kids. This app changed my life and I now own a bmw. I’m still a drinker but I have a wife and that’s all that matters.
The easy layout of the app makes it easy for people of all ages and backgrounds to navigate and understand. Very inclusive. No frills.
I’ve visited the website often and was pleased to see an app available on iPhone. Unfortunately there needs to be improvements. •There’s SIGNIFICANTLY less content on the app than through the website. Its inadequate. You can click on “dental hygienists” and no related occupations show up, and the descriptions under each category are basically summaries of what’s on the website and doesn’t fully inform someone searching for the information. •There is no access to state and area information, which I believe would be tremendously helpful. •The search box needs to include more advanced job descriptions that I can access, which I can do when looking on an internet search engine (I.e. Google) that links to a page through the website that isn’t necessarily categorized (for example looking up newer careers like “industrial organizational psychology”. Thai app is appropriate for elementary and possible middle school grades, but for high school and above would be lacking too much information for people looking to make an informed decision on careers to pursue.
CareerInfo includes 300+ occupational profiles that cover about 4 out of 5 jobs in the economy. Browse profiles by occupational group or top lists—or...