Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PATHMATCH, iNC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I found out about this app, I got super excited and immediately downloaded it. However, even when I was creating an account, I started to encounter problems. When I would go to enter my email, it would say “not valid email” and then stay like that for ~5 seconds before letting me through. I can ignore that, it let me through. If that was the only problem then i would still give 5 starts. But, I tried updating my profile with extracurriculars and experience, and when I finished and clicked save, it kept saying “saving” for 5 minutes and never saved. Now I have to retry all over again just for it to either work or not even work. I haven’t even gotten to apply to any jobs yet because my profile isn’t updated. Please fix these bugs, it is hindering it’s usability by a significant margin. How am I supposed to apply for internships when I can’t even update my profile? Isn’t that the main stuff I want my potential employers to see?? Overall, very good concept for an app for college students, but these issues are holding it back significantly. Would have been 5 stars without it, i love the beautiful aesthetics on this app.
I really like the concept, how you can rate it, all the information it gives you and how it links videos of people in those careers. What I don’t like is how limited the options are. After you choose a few strengths/skills you only get a few careers to look at when there’s a bunch more Im interested in learning about but I can’t because I’m stuck to those 4. If there is a way to look at others, please let me know!
This app seems to take for granted that the user wants a career in IT or data management/analysis...things of that nature...but then I guess that's the kind of job that college prepares one for. I currently have a job working with my hands, with hand and power tools, building cutting-edge machinery, and I love it, and I wanted to see if this app would have found me something like that, but mechanical work like that, that's literally hands-on, doesn't seem to be an option with this app; only work that's figuratively hands-on. That's too bad. I'm crazy about my work and my company and this app would never have found them for me because it simply doesn't consider the kind of work I do...maybe because colleges don't either?
The post-college job market is tough. 50% of college grads are unemployed or underemployed a year after graduating. Why? Students lack the skills com...