Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pat Quinn · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The idea here is super cool, not only is it a “DJ” application, but it also provides intermittent weather updates, quasi-standup comedy routines, and funny little quips relevant to whatever you happen to be listening to at the time. Really makes it feel like an actual radio station, with a “totally real DJ” on the line. A few things which could be improved: - Not always responsive when switching / adding music to the queue. Maybe happens once every 45 minutes or so, stops responding and needs a relaunch to start queuing again. - During the initial setup, I was unable to search for or add any artists, searching was unresponsive and wasn’t able to add any liked artists during setup. - Would be cool if we could subdivide into “stations” for a particular mood or genre somehow. Really impressive so far!
Let me start by saying I do enjoy this app, the idea is fresh and is like none other that I've seen before, especially for as well as it works compared to others that have tried to do the same. The music suggestions are usually on par and fit with your music style, and helps find a lot of great new music. My only and largest gripe is the either stolen/hashed audio bites and sound effects. The opening tone of taken from PRX, and a number of the audio clips that the DJ uses are from various Grand Theft Auto radio stations. Normally this wouldn't bug me, but it kind of takes me out of the moment hearing dialogue I've heard before. I would love to see it take on more of its own personality to make it more unique, and less like it seems like it was just sorta thrown together and trying a bit too hard to be quirky. Looking forward to see the future of what this developer and app has in store!
This is the coolest app I've seen in a long time! Props to the guys who made it happen! I definitely have a few suggestions if you guys are down to hear them!
First, there was FM, then came digital and now, meet Radiant! Radiant is the hottest digital radio service with your digital host, Rad! Rad knows wha...