Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Venn city · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Do not download this app. The building uses it to monitor tenant complaints and concerns and retaliates through it. We had 3 major security incidents happen in our building over 3 weeks, and were told by the moderators that we can’t discuss the lack of response from management to our multiple complaints, requests for increased security (there was a shooting in our courtyard, so these aren’t minor concerns), and just basic heads up and information about what happened and how we can keep each other safe. We were told multiple times that we can’t discuss the lack of response from management on the group chat, even though that was literally the only way we got them to acknowledge that anything even happened. People were really respectful in terms of our questioning of this policy, and yet all of those messages were deleted and at least one person was suspended for at least 24 hours for being vocal about asking about the guidelines. Often this app is the only way we even know about incidents in the building because management refuses to do anything to keep us safe or informed, but they censor any conversation about the lack of communication or response to these concerns. We also are told they don’t work for our management company, but they do get instructions from management on what is acceptable conversations and what should be deleted. They’ve also told us multiple times that they can escalate concerns to management to have them resolved. It’s extremely concerning that the mods at Venn have more of a direct line of communication with our management than we as rent paying tenants. They also censored any and all conversations about how to communicate with other tenants outside the app so we could discuss these issues in a safe space. They literally deleted all discussion of WA groups and told us we can’t use the app to “get around the guidelines,” meaning talking about management issues. This is absolutely management’s tool for squashing coordination and discussion amongst tenants about issues that clearly and directly concern them as a whole building. And again, for us, this was all triggered because of a shooting in our courtyard, so people’s bodily safety is being dismissed and censored. Do not use this app. It should be illegal.
When I first moved to LA, I could count the amount of people I knew on one hand. Venn changed that. I know my neighbors, I know the business owners on my block, I know the stories of my community. I’m connected to the people and places that make DTLA feel like home. In our digital world, there’s something really magical about being tuned in to what’s right in front of you.
This app (and company) is out here doing the most, and came during a time of need for me. Moving to a new neighborhood knowing nobody is scary, but this app shows you all of the local spots and has events tailored to help you meet and connect with people in your building and neighborhood. I met a great group of people in my first month at my new apartment via the app and we meet for wine nights every few weeks now!
Venn is the leading resident app among real estate companies that care about community and providing best-in-class service. As a resident, you can tap...