Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Some Spider, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Before The Dad app, I wasn’t sure how to be a dad. Couldn’t tell groan-inducing jokes or solve complex life problems. That all changed the day I got The Dad app. Now I finally feel like I deserve that “Worlds Best Dad” coffee mug! Thanks The Dad!
Very simple, very easy to use, very easy to share and give you all your chuckles throughout the day as life intended. Makes it really easy to stay on top of your dad joke game and crush Steve next door with your wittiness and awesome lawn...I will never share this with Steve but everyone else should download this immediately!
I’m honestly surprised at how many of these I actually say on a daily basis. I guess I’m more dad than I thought. I end up sharing a bunch of these on Facebook and my friends and family love them. This app is simple and straightforward. Highly recommend.
Every day is Father's Day with this app, compiling all the things dads love—and all the things we love about them. You'll get a new dad-ism per day in...