Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ministry of Business, Innovation and Employment · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It was easy to use, taking the photo is a little tricky ( though Australian app is worse in taking photo, tried probably 15-20x on Aus app). It took few tries for my husband and when it accepted the photo, he was talking and so his mouth was slightly open. We did know what made it accept the photo eventually, because it automatically takes the photo. Me and my son, got our eta issued within 30 mins while my husband got issued the next day. Disappointed with the tourist international fee. As a tourist, we will be spending a lot already in the country (tours, hotels, restaurants, etc)… but looking forward to visiting this beautiful country.
This app is fast, easy and very efficient compared to other eta apps. The only downside is the fees the government of New Zealand charges but that’s not the apps fault. The ability to put a family of I think 10 is a plus. Taking photos of babies is always a challenge so I wish there was a way to reverse the camera so that photos can be taken by someone else besides the applicant. That would be a suggestion to improve the app but otherwise it’s good
As with others, I was able to complete my application but there is no way to add another traveler as it goes to a terms screen with no option to agree or to move forward. The other thing that would be helpful is if you do get your info entered and need to wait to add another that it would hold the original info in the app, if you close it or get stuck because you can’t go forward or back, it deletes everything you entered. I’ve wasted a lot of minutes hoping this app would be helpful, but still am going to have to go online to do my husband’s application. Just go straight to the web and save yourself the frustration!
NZeTA – Get it before you go Download this free official New Zealand government app and use it to request your NZeTA and pay the IVL. The app is the...