Charm: Save Formulas & Clients

UAB COLOURIST GUIDE · iOS

Charm: Save Formulas & Clients

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Charm: Save Formulas & Clients screenshot 1Charm: Save Formulas & Clients screenshot 2Charm: Save Formulas & Clients screenshot 3Charm: Save Formulas & Clients screenshot 4Charm: Save Formulas & Clients screenshot 5Charm: Save Formulas & Clients screenshot 6Charm: Save Formulas & Clients screenshot 7Charm: Save Formulas & Clients screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Charm: Save Formulas & Clients Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.7 ★(69)

Rating Distribution

4.7
★★★★★
69 reviews
5
4%
4
3%
3
3%
2
3%
1
87%

Top Countries

🇨🇦 CA🇱🇹 LT🇦🇺 AU
Reviews (3)▼
★☆☆☆☆fglycs9/1/2025
Terrible app

This app is so buggy. It also requires too many pre specified fields that make it difficult to enter in more customizable formulas. It’s easier to just enter formulas in my contacts.

★★☆☆☆peaxchie1/22/2021
Not great

I like that it’s free. But this app is super buggy. It refused to save my notes about my clients and I couldn’t access them, which is the whole point of the app.

★★★★★dmurdyy2/21/2020
Finally

Ok I feel like as a hairdresser there are no apps out there that you can save your clients formulas in!!!! So of course, I am super excited about this app. It’s only been a couple months but so far I am loving it and it’s so convenient and easy to use. Thank you thank you thank you!!

Version History (83)▼
2.24.25/1/2026
2.24.13/9/2026
2.24.02/22/2026
2.23.52/19/2026
2.23.312/16/2025
2.23.212/12/2025
2.23.112/9/2025
2.23.012/5/2025
2.22.112/2/2025
2.21.311/29/2025
Available In (102 Countries)▼
🇱🇹 Lithuania🇫🇮 Finland🇬🇧 United Kingdom🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇫🇷 France🇩🇪 Germany🇮🇹 Italy🇷🇺 Russia🇦🇹 Austria🇧🇾 BY🇧🇪 Belgium🇧🇬 Bulgaria🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇬🇷 Greece🇭🇺 Hungary🇮🇪 Ireland🇱🇺 LU🇳🇱 Netherlands🇳🇴 Norway🇵🇱 Poland🇵🇹 Portugal🇷🇴 Romania🇸🇰 Slovakia🇸🇮 Slovenia🇪🇸 Spain🇸🇪 Sweden🇨🇭 Switzerland🇹🇷 Turkey🇺🇦 Ukraine🇪🇪 Estonia🇱🇻 Latvia🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇲 MM🇨🇳 China🇯🇵 Japan🇰🇷 South Korea🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇿 AZ🇧🇧 BB🇧🇲 BM🇧🇷 Brazil🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇬🇭 GH🇬🇹 GT🇭🇰 Hong Kong🇮🇳 India🇮🇩 Indonesia🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇿 New Zealand🇳🇬 Nigeria🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇶🇦 QA🇸🇦 Saudi Arabia🇸🇬 Singapore🇿🇦 South Africa🇱🇰 LK🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇳🇮 NI🇵🇾 PY🇲🇿 MZ🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS
Supported Languages (4)▼
EnglishItalianLTSpanish
App Details▼

Staying organized for a busy stylist is hard, but not anymore! With Charm, you can manage your client information, hair color formulas, hairstyle phot...

iOS App ID
1467161766
Content Rating
4+
Min OS
13.0
Size
96.8 MB
In-App Purchases
Yes
Publisher
UAB COLOURIST GUIDE

In-App Purchases (8)

NamePriceType
Premium monthly subscription$3.99Monthly
Premium monthly subscription$5.99Monthly
Premium monthly subscription$7.99Monthly
Premium yearly subscription$34.99Yearly
Premium yearly subscription$45.99Yearly
Premium yearly subscription$79.99Yearly
Premium yearly subscription$79.99Yearly
Premium Lifetime Access$149.99One-time