Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Journey Beyond · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded the app and it wouldn’t let me continue unless I picked a language. But the only options were Japanese or Chinese. Would’ve been great if Eng, German French, Swedish, or Spanish were options because I could’ve gotten by on one of those. But then again, I haven’t had a lot of luck with Rottnest Express either.
This self-guided tour app has been created to complement the twice-daily 90-minute Discovery Bus Tour operated by Rottnest Express on Rottnest Island....