Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Berry Corp Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hi racist app, stop spending money advertising to me on FB... segregating hey? who do you think you are? I can understand when a religious group can’t marry another religious group maybe... but guess what, black people are just humans, not even a different race, it’s the same Homo sapiens race, not that different actually, actually not different at all. Imagine if there was an app that was the other way around. White only dating... Ridiculous. Your “clever” idea, doesn’t work, give up.
The problem is you cant see everyone as one. You separate people and this leads to racism. Instead on focusing on one category. Why don't you look at every as equal.
Love the app already! Easy to use and loving the ice-breaker feature. A much needed app for the kind of relationship I want to build
BERRY: DATING FOR THE CULTURE With the expanding movement embracing #BlackLoveMatters as well as the rapid growth in online dating, Berry’s goal is to...