Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The International Football Association Board (IFAB) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Glad to see the laws of the game digitized. The physical book was great while it lasted all those decades ago, but this is so much better. Much easier to search and the question and answer section could be a book all on its own. Might need a better organizational method on the Q&A, but the laws are organized as they always have been, which is great. Really appreciate the standardization.
Very handy app. My only complaint is that the search feature is quirky. When I type a word in the search box and select "done" often the screen is just blank. It is unclear if it is actively searching or it there were no results found. Then when I tap on the search box again to maybe go search for another word, oddly the results I was waiting for then appears. Or say it actually does say "no results found" from a prior search, it will hold on to that when I then search for a word I know is in there. It will keep saying "no results found" until I redo the new search several times over and over and it will finally yield results.
Having this readily available is great for my rec league coaches to show them why I make the calls I do. My only complaint is that the menu that lets me actually select the laws takes too much effort. This is the book of laws and should be the first thing you have access to. Right now you have to select read all at the question and then select the menu from the bottom corner. Other than that I make sure all my refs have this available.
Get to know the rules of football Do you want to become a (better) referee? Are you a football player, fan, coach or journalist? Do you want to review...