Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EventPay · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Be careful when adding tokens to your wallet I was charged extra and there was no way to get a hold of the app company to get the money back.
I used this for Taco Fest and while I was adding an extra $10 the screen was stuck on loading but the tokens never came. The charge is still in my credit card. One of the taco vendors told me it’s a really glitchy app and he actually doesn’t recommend it even if it was the official app for the event. He was right, I should have paid by cash. HORRIBLE
Download the app for an event I never was able to register my account.
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