Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Edwin Chavesta · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Whenever I press on a correct answer on the first question, it brings me to the second question with different answers but the question they are asking you is the same as question 1! So, sometimes I have to guess. Please fix!
So, basically, the questions won't change if you get the answers right. So like, when you get the first question right, you then proceed to still have the first question with the second question's answers.
Once I tried out this game, I thought it would be great. when I got the correct answers, it changed the answers This is stupid nobody download it!
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