Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Family Fun Club, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app to access a pass for a skating ring in my area and I see all the reviews had the same problems as me but didn’t stick around to figure it out. I don’t blame them, this app was not very intuitive. The skate pass only appears in your wallet AT the skate rink it’s linked to. So you must enter the skate rink and at the register open your app and make sure that this app has location permissions!! This won’t work if your location permissions are denied/off. After your location is on you go to your wallet and then it gives you option to redeem your pass for the skate session and only then does it appear in your wallet. Most of these reviews are years old but I hope this helps someone in the future. The app developers can def do better with how they relay the information to us. It took me twenty minutes to finally figure everything out.
I downloaded this app because it was required as was 50 11 trillion other steps to use a skating membership I purchased. The membership that is supposed to show up on this app is nowhere to be found. I chatted with support for them to forward me to their M-F only customer support. Therefore I could not use the membership I had purchased over the weekend. Then on Monday, customer service tells me to update my app, logout and back in of my app (I had literally just downloaded the app 48 hours prior) and even make sure my phone was updated. And if that didn’t work then I should be able to tell the business my name and email with the membership. WHATS THE POINT IN DOWNLOADING THE APP?! Absolutely worthless. Oh and the business didn’t honor the membership-has to be in the app.
I downloaded this app to complete the purchase of a gift card to support a local small business. The app will not open and freezes on the screen. I am unable to retrieve my gift card to use for purchasing the services from the business. I informed the business to reconsider using this defective app because of the difficulties experienced. They will lose a lot of potential customers due to the poor performance of this app.
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