Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NBTV, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app and the website do not work for purchases. Every time you do ANYTHING there is an error message. If you add to your cart, you are prompted to enter your address even when logged in. Then you get a ‘something went wrong’ message and cannot proceed. I tried multiple addresses to see if it is a state issue but nothing worked. This happens on desktop, mobile and app. They have a Drop Zone promotion for rare bottles which is clearly just a ploy to get clicks. There is no explanation of how it works so I assume it drives traffic with the impression you can get something but likely are just going to friends of theirs because nobody can add to their cart. It is frustrating to try and use this to purchase anything or participate in their shady ‘drop zone’ promotion. There are some good shows but don’t fall for the Drop Zone promo, or try to buy anything.
super easy to use and great selection of my favorite bourbons and tequilas. they even have wine which is perfect for one stop shopping. never been interested to learn as much about spirits but the quick shows are great entertainment and information!
None of the bottles I select are available in my area and I can’t cancel my membership for 3 months. Don’t make the same mistake.
Personalization: See the stories based on your preferences. Only want to see content created for a particular spirit type and geared for the someone...