Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Hancock · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Thank for excellence service. caregiver is a great resource
It’s sometimes very disturbing when logging in, I had a very hard time yesterday, called the John Hancock office 3 times, the third person was very helpful. Though he couldn’t get it resolved. It’s a shame that these things happen, and whilst you login with past session, you are asked to do it with location even though you are still at the location. It’s frustrating sometimes.
The app has been logging me out, doesn’t recognize my security answers, the company does not send a text to chat when you choose that prompt when calling the 800 number for support, the company doesn’t help you when you call to deal to someone for tech support. They ask for the policy holder’s DOB and policy number which as a CG I’m not privy to. Anytime I call it is an issue. The service they’re providing is desperately needed, but their company policy for communication and support is flawed. The app is flawed. Other CGs didn’t have the same experience. This experience has become frustrating and unnecessarily time consuming.
The John Hancock CareGiver App provides approved independent caregivers a fast, convenient and paperless way to submit care sessions for services prov...