Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Folk Alliance International · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don't know how good the app is, and I'm not going to buy a new iPad just to find out. I enjoyed the 2019 version at FAI 2019 in Montreal, but that will be useless in New Orleans, so oh well. (I wonder if anyone else in our Folk world is having the same issue; it's not like a lot of us are rolling in money...)
This app was 5 star in the initial release. I spent several hours setting artists as favorites to sort only those I wanted to see. Now that work is gone and I have to go back through the list and check all the stars for every artist and then it will be in my schedule. It will make it much more challenging. I don’t like this version and hope the developer does not release yet another “improvement” that wiped my data. It also does not allow syncing between devices without Facebook. I hate Facebook and refuse to have an account, so I’m locked out of that feature. I am unable to log into my FAI member account. Almost useless.
Attending the Folk Alliance International Conference? Use this app to view the schedule, artists, delegates, panelists, exhibitors, and much more! Thi...