Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lucky Kat Studios · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I remember seeing this game in the preorder section of the App Store. I was very excited and my excitement was not in vain. I downloaded the game on release and LOVED it. Beautiful art, cute characters, the ads and purchases were optional (I watched a lot, got to get those pots) and did not affect gameplay. So “why did I give such a critical rating?”; you may ask. Well, reader, my sad story is not yet done. After a few months of enjoyment on the weekends, I clicked the app. I could not log in. After many tries I deleted and re-downloaded the app. I was met with horror. The frame rate and resolution had degraded. There were banner ads for geriatric arthritis, the newest Subaru model, and vulgarity(I am not of the age to receive geriatric arthritis, legally own a car, or meet “hot 18 year-olds!!”). I now had to watch an ad at the end of every level. Sometimes the game would force quit. Most ads, including the ones at the end of levels, gave a black screen void of everything but the ever-present banner ads when exited that could only be changed by quitting the app. Truly saddens me to see this sucky turn of events
I’m sorry to report that, for as excellent a free-to-play game as this is, it is infuriatingly buggy. I’ve never had a game crash on me this often. Often it’ll crash after playing an ad. It crashed on me just now mid-level, and this is after the game crashed so badly that I had to reinstall it and lose all my progress just to get it to work again. It’s a testament to how good the game is that I did reinstall it. It’s challenging, fun and aesthetically pleasing. You can earn many cosmetic bonuses just through gameplay and by patiently watching advertisements. You needn’t support the game financially unless you really want to, and that’s awesome. It’s got a great sense of whimsy to it, and I’m very fond of the little avatar I’ve selected. I’m really enjoying it. If they can just patch out that horrible crash bug, they’d earn that fifth star from me. Sure, I have an iPhone 7, which probably does affect how the game runs, but a good game should run smoothly on all compatible devices, not just newer ones. Please, Lucky Kat, fix this issue! This game’s too good to have a fatal error like this!
Look, I absolutely adore this game. It has it all, the cute graphics, the great game physics, the mechanics, everything about it is great except the ads. I understand that as the developers, you have to make money. But, it becomes extreme when in order to plant your seeds to collect more plants in the game you have to watch an ad. EVERY TIME. Some people can not afford to watch that many ads because they do not have unlimited or any phone data nor do they have access to the internet. I just wanted to let you know that making someone watch an ad EVERY TIME YOU GET A SEED FOR A PLANT is not the best way to go for getting people to watch them. Instead, the ad for the plant pots, brilliant you should definitely keep that, and you could maybe have a picture ad pop up every three or so levels/deaths. Just a suggestion from an exasperated player who loves this game.
Grow long and eat candies and coins in Nom Plant! Avoid obstacles while growing your plant in any direction to get coins and increase your ever growin...
| Name | Price | Type |
|---|---|---|
| No Forced Ads | $2.99 | One-time |
| 500 Coins | $2.99 | One-time |
| 1100 Coins | $4.99 | One-time |
| King Plants Subscription (Weekly) | $4.99 | Weekly |
| 2500 Coins | $9.99 | One-time |
| 7000 Coins | $19.99 | One-time |