Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tom Fadial · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Keeps crashing in quiz mode :(
Such a useful tool for EM physicians. Loved by my entire residency program at Harbor UCLA!
I’m working as a patient care assistant in an ER until I graduate my nursing program this year. I take multiple EKGs per day, but have very little clue of what I’m looking at unless it’s an NSR. The app gives me an opportunity to practice identifying abnormalities in order to prioritize patients that seek emergent care.
THE SETTING: Welcome to the wild west. You’re an attending at a busy county hospital, and beds are scarce. Today is particularly bad, with hordes of p...