Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cogent Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app used to be great and after some update and now malfunctions. Nine times out of 10 I’m unable to login. Additionally, it’s hard to see the transaction history in the account. You have to go into the account in a very specific way in order to see the transaction history. Lastly, when viewing the transaction history and scrolling through the transactions shift on the screen, making it hard to follow. Go back to the old version as I can actually use it.
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