Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cogent Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Used to be great, but after the last update I have trouble signing on 50% of the time, it’s only possible to see your last 5 transactions for the day, and the view all transactions is hard to get to and glitchy. For a company that is tech forward, these issues need to be addressed. Go back to the previous version.
Won’t let me log in because spaces aren’t available when entering your password. This seems like a bug in the login page.
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