Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SailGP · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Two big problems 1. After reading a news article user is returned to top of news list, even if very deep in the list. Most scroll all the way down again. Painful of catching up on old news. 2. After watching one of the video entries and returning to the news list, it is no longer possible to scroll through the new list - seems to be frozen.
Update: 3.0.3 still requires an account and is an invasion of privacy. If they would just drop the birthdate requirement I might consider using it. But as it is, no. Original review: I don’t care about loyalty points or rewards. I don’t care about homepage customization or NEAR integration. I use the app to stay up to date with news and watch videos and the real time race data. If the app is going to require an account and ask for things like birthdate and location, I will not use it. Basically, I want the old app. I can’t even tell what the new app is like because I can’t get in without the account. Keep the old app and if people want the new “perks”, then ask for an account.
1. In landscape mode, the app only allowed me the view from one boat. No other telemetry. No clue how to change the view as it was not responding to swipes. I deleted the app but decided to give it another try. The next time I tried to access a replay it came up in portrait mode with the rest of the telemetry available. 2. View from the boats is a mostly useless and very tight perspective from the front looking backwards. The view we want is from the back looking forward and a fairly broad angle of view to provide context. 3. Changing views by swipe is slow and enormously inconvenient. No choice of view, just keep swiping… and waiting for the windows to reset… until you get a particular view. And then stay with it because it’s such a pain the behind to get to the other one you want. Why not drop downs to select the view for each window? 4. The app tells me I can opt out of cookies and tracking but then provides me with no obvious way to do that.
Get closer to the action with the SailGP app. SailGP is the world's fastest sailing race, created to redefine sailing and give global sports fans a ye...