Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Highlands Residential Mortgage LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It would be wonderful if I could make my mortgage payment via the app versus on my laptop. It would save more time!
The app works great for the mortgage initiation process; however, the application and funding process is about .5 % of the life of the mortgage that I just obtained. It would be nice if you would service the other 99.5% of my relationship with you via a mobile app.
Such an amazing, very easy application to use! Should make it to be able to pay payments as next update, so much of an ease to use this app and very quick processing of data
"Highlands Residential Mortgage - Your Family. Your Future. Our Focus. Securing a home loan can seem overwhelming, but Highlands Residential Mortgage...