Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BarkBox, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Of all the greeting card apps that I just looked up, this one is by far the best use of a smart phone. It can record you dog saying your voice or funny pre-recorded messages. There’s no account sign up and it’s free, but I’d pay for it!
This app is rough and not user friendly. For example: 1. The filter options are limited. 2. In order for the filter options to appear, your dog needs to look directly into the camera (a box appears on the screen to assist with alignment). 3. The calibration of said box is on the touchy side; thus, it is difficult to perfectly align the dog's face within the box. 4. The filter options only appear when you are able to fit your dog's face precisely within the box. 5. The calibration of the filters are off as well as they appear off-center on the photo; additionally, certain filters flicker and crash as you attempt to apply the filter to the photo. I'm deleting the app off my phone, sorry.
This app is great! When it works, I love it! There’s just one problem I’ve been having. It doesn’t always see my dog. Maybe it’s just because I have a Chocolate Labrador, so he’s brown and dark, but the amount of lighting necessary is insane. Sometimes I have to hold a flashlight near my dog for the camera to see him. And the filters are so cute but the issue is that the ones that say happy holidays and merry Christmas and stuff don’t fit on the screen. Whenever I select them, I can only see half the word, the top is cut off. Other than that, I love it!
Send the best (and weirdest) greeting with Say BARK!, the app that lets you create and share animated cards starring your dog. Take a photo of your pu...