Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Tennessee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pretty much the title. The maps function is nice except it’s impossible to tell where you’re going on the cartoonish drawing of a map, then if you set the waypoints and set navigation it simply draws a line rather than turning the map to the direction you’re facing. There is no compass on the map either, so good luck actually knowing which direction you’re going. Took 30 minutes to find my building today because I’ve never been to campus and for some reason half the physical buildings on campus have the same color lettering as the sign they’re on. Not really the apps fault but it certainly didn’t help in letting me know where I was.
Thanks for the new integration with Volcard! Everything works good. Would like to be able to sign in with Face ID!
I enjoy all the new things on the app, expect for transit. It's very inconvenient to have to have a web browser opened just to view it! I liked it a lot the way it was originally. HOWEVER, I read in an email that we could download the Transloc app for a different way to monitor transit... I downloaded the app and definitely love it. So, for those of you who hate the new transit map too, I highly suggest downloading the app Transloc!! It's much easier to navigate & much more similar to the previous version of transit.
Welcome to Rocky Top! This is the official app of The University of Tennessee. We are excited to bring you a completely new app with enhanced funct...