Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Agilysys NV, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has a major flaw — it won’t accept credit cards with expiration dates before May, which is the first issue I ran into. I had to use a different card with a later expiration just to proceed. Then, once I got to the hotel, I was met with an error about the wrong key size and a pop-up box. Pretty frustrating. Don’t release something that doesn’t actually work.
This app is very clumsy and provides little guidance to get started but it has saved me hours in the checkin line at the Venetian and Palazzo. Note that the only way to use the app is after you checkin at the hotel website (preferably through your mobile device that has this app loaded ) and select mobile key which will launch the app. Only then will it walk you through the process of taking pictures of ID and a selfie. The ID must reasonable match the information on your reservation. I like to also have a physical card so during off hours after I get to the hotel I go and pick up a physical key too. It isn’t necessary but I like having a couple of options to get through the room security line.
I saw the reviews and was thinking “oh whatever I only need to use it for this one trip, it can’t be that bad.” Oh it is. It really is. There is literally no navigation, just a refresh button and a virtually empty and entirely unclickable screen. It has a single message that says you need to check in to your hotel before you can use the app. I have checked in…I literally have a room that is ready. There is nowhere to even enter or edit information so it’s not like the app has a clue who I am or what hotel my reservation is even at. I honestly just started laughing…how can someone make an app this bad? I think I’ll just go wait in line to get physical keys, delete this garbage app, and move on with my life.
Bypass lines at the front desk and simplify guest room access with the power to unlock your hotel room door using your own personal device with My Hot...