Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rukshan Marapana · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Mortgage period won’t let you add without a decimal after the first number.
Simple yet effective. I needed a quick and easy way to calculate my debt to income ratio for a mortgage refinance. This helped me see what I needed to see.
This app is too basic. There are other financial factors that need to be included. There should be an edit button to add a debt or income. Field should to be freestyle to write in what you want it titled. Wasted $3.99 unless it’s getting updated to allow editing of fields. Will wait to see an update happens, but if not changed, will delete as it’s useless as it is.
This app was designed to aid you to determine how much debt you could afford compared to your existing income. This app will tell you the ratio betwee...