Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yasuyuki Suzuki · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
All networking operations appear to happen on the UI thread, which causes the app to freeze if it is in the middle of something. No indication that the app hasn't crashed. It often stays this way until some timeout has reached, which can be as long as 30 seconds (!!!). It will sometimes give you cryptic dialogs like "when there is a check mark, press <Queue" which makes me feel like I'm answering a riddle to cross a bridge or something. The app does at least function, though. But there aren't any better MPD clients on the app store.
Works as advertised. User needs to have basic understanding of how MPD works. Thank you to the developer for making this app!
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