Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Goldman Sachs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The website is actually really good and makes it extremely easy for me to manage my finances and budgets. However, the app is terrible. Half the time it won’t load and when it does load, it takes forever. It also has weird glitches where if you click on something to edit (for example, you want to change the expense category of a transaction), the view zooms in but then won’t zoom back out when you’re done so you’re stuck in a zoomed in view. The only fix I’ve found is to exit and come back in, which is frustrating especially considering the first issues I mentioned. I started Ayco because Mint is shutting down, but if it weren’t for the fact that the website is really good, I would not recommend Ayco. The app is not even comparable to Mint’s user friendly platform.
I didn’t know what to expect when I saw Financial Wellness as a company benefit- and it’s been so much more thorough, comprehensive, and helpful than I imagined. With the app, I can now use the tools and resources more easily. A much better use of my time than mindless scrolling while I’m waiting for my kids cheer practice to end 🤣🤷🏻♀️
Beautiful app with easy to navigate pages! Very convenient and fast to schedule calls, go through my financial checklist and decide what area of my financial life to focus on. Great job to the developers and team.
Your benefits are so much more than vacation days. They also include personal financial guidance. There’s no charge to you – your employer picks up th...